This poster showcases the versatile and humanist qualities of the Freight Sans typeface, designed by Joshua Darden in 2005. The layout explores the font’s adaptability for text, display, and wayfinding, while highlighting its extensive character set, including multiple weights, italics, and small caps. The design emphasizes Freight Sans’s warm and approachable nature, balanced with a clean and structured layout. This project demonstrates how to creatively present typography through both form and function.